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As you've probably guessed, marketing for law firms isn't something you can do overnight. The Rule of 7 is a law firm marketing principle that requires clients to see you or go through your messages seven times before they are required to contact you. Budget There is no standard regarding the amount your business should be spending on marketing to law firms. It depends on the methods you choose to implement. Referrals and interactions on Facebook, for example are not going to cost you any money. However investing in pay-per click (PPC) ads could cost you several hundred dollars per user that clicks on your ad. Your Timeline Overly fast is one of the biggest mistakes that law firms make. No matter how enthusiastic you are to attract new clients or boost your revenue, spending all of your marketing budget to the law firm in one go is a big mistake. For example, it might take over half a year to achieve the top position on Google for just one keyword. A Facebook u

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